LEGENDARY THEATRICAL “AD MAN”
FRANK “FRAVER” VERLIZZO
FIRST-OF-ITS KIND WEBSITE OFFERS INSIDER’S GLIMPSE INTO MODERN THEATER HISTORY THROUGH SOME OF THE GREATEST ADVERTISING IMAGES EVER CREATED FOR THE STAGE
FRANK “FRAVER” VERLIZZO – Posters designed by Fraver (the moniker he uses to sign his work – taken from the first three letters of his first name and last name) hang on the office walls of virtually every major theatrical producer and institution over the last quarter century.
Theatrical advertising giant Frank “Fraver” Verlizzo is offering theater fans a never-before-seen glimpse into his world with the launch of a new website, Fraver.com. Designed as a visual, interactive memoir, Fraver allows visitors to view more than one hundred of his favorite poster designs and provides fascinating, at times titillating, background stories for each one. The website is free to use, easy to navigate, and provides insight into a rarely-viewed, but all-too-vital, aspect of the theater industry.
Having created poster art for over 300 Broadway and Off Broadway productions, including some of the most memorable designs in theatre history, Fraver’s indelible mark on the landscape of the American theater is widely recognized throughout the industry. In 1987, Fraver received a Special Drama Desk Award “for inspired artwork for theatrical productions,” an honor never before bestowed in the area of theatrical advertising. Peter Marks, in The New York Times, said of his work, “The images Mr. Verlizzo creates become a part of the production’s permanent record. The rest could very well be theatrical history.” Fraver’s unforgettable designs include the original Broadway productions of Sweeney Todd, Sunday in the Park with George, The Lion King and Ira Levin’s Deathtrap.